We're passionate construction tech veterans changing a $55 Billion Industry.

We're passionate construction tech veterans changing a $55 Billion Industry.

Our Mission

We’ve been in construction tech for nearly a decade (before there was even such a thing as “construction tech”).

During that time, we’ve created solutions for equipment owners, operators and renters, helping them make better decisions – understanding the true cost of equipment, the value of equipment and more. Along the way,  we helped thousands of contractors.

At the same time, we noticed a major shift in how contractors utilize equipment – the shift from owned asset utilization to rented asset utilization.

For owned equipment fleets, contractors have a nearly unlimited number of choices to manage maintenance, operations, dispatch and more.

But when it comes to their rented assets (the “rented fleet”), amazingly, they’re reliant on excel or, way too often, written paper.

As we write this, the American rental industry has just surpassed $50 billion in sales. An industry so large, a contractor need so important (millions often spent per year for a medium-size contractor), that something must be done.

That’s why IronUp was born. We are here to help contractors manage their rented fleet like their owned fleet; to proudly professionalize one of the last great unmanaged construction processes.

Although early in our journey, our mission is none other than to make “rented fleet software” a standard part of every contracting organization.

Our Leadership Team

IronUp CEO - Garrett Schemmel

Garrett Schemmel

CEO and Founder

Garrett is the CEO of IronUp, responsible for the overall performance of the company. Prior to IronUp, Garrett was the Vice President of EquipmentWatch, the leading construction equipment data and insights business.

Garrett has an MBA from Georgia Tech and a BS, Industrial Design from Georgia Tech, as well.

IronUp CDO - Sam Giffin

Sam Giffin

CDO and Founder

Sam is the CDO of IronUp, responsible for the technical execution of the software and data solutions. Prior to IronUp, Sam was the Director of Analytics at EquipmentWatch.

Sam has a Masters in Applied Economics from Georgia Southern University and a BS, Economics from Furman University.

Our Values

Stay Close to the Customer

So many say this, but so few act on it. Stay close to customer and discover the competitive advantage.

Risk is the Only Path to Success

Without risk, organizations begin to sit back and go on cruise control. Long term, risk avoidance is an organizational death spiral.

Work to Get Better Every Day

Huge, magnificent wins make great headlines. But real success is winning every day, "by inches". Focus on constant improvement.

Innovation from Anywhere

Contrary to myth, innovation doesn't come from one person. It comes from everyone. So, raise that hand. We're listening.

Work with Us

So, did you read the above? Great. Now, you know our mission and what we’re about.

More detail: we are a 100% remote business, with a team structure composed of engineering (front and back end), product management, analysts, sales (inside and out) and conversion-centric marketers.

Does one of those, above, fit you?